A decade of 360 integrated success

McArthurGlen Designer Outlets
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A decade of 360 integrated success

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The challenge

5 centers located throughout Italy, operationally managed in Italy. A central ‘One Brand’ strategy driven by a London ‘Head Office’. Very different catchments with different audience profiles (Domestic and Tourism) and different media landscapes.

How to optimise investment and maximise effectiveness across all ATL, BTL, Digital and in-centre channels. How to deliver ‘One Brand’ consistently across all centres, across a full trading calendar of strategic, tactical and experiential initiatives?

The solution/the project

A fully integrated dedicated team of multi-channel planners, creatives and project managers acting as one. A genuine extension of client structure and culture.

Results

Over a decade of double digit growth driven by;
+1.400 print media pieces/year
+250 OOH media pieces/year
+1.100 in-centre pieces/year
+100 BTL pieces/year
+20 centre events supported/year
13 films / year
+ 800 still shoots per year
+1,600,000 social media community management
+ 1.200 social media posts/ year

  • Campaign development
  • Campaign production
  • Campaign delivery
  • Press, Video, Magazines, OOH, Radio, Web, Mobile, Social, POS, Events