A year in digital

McArthurGlen Designer Outlets

A year in digital

The challenge

To create, engage and leverage commercially, a significant Facebook community across and throughout a full and dynamic retail trading calendar.

The solution/the project

The production of daily, relevant digital content, for 5 individual Italian centres, reflecting and driving a centrally managed ‘One Brand’ strategy.

A dedicated team of social media specialists ensuring a 100% community management response record 24/7, 365 days of the year.


Italy’s second largest Facebook Fan community - +1,600,000
+1.200 Facebook posts annually
13 videos: influencers, collections, reportages annually
+20 product flat composites annually

  • Creative idea
  • Content frameworks
  • Social, Web, Mobile