Bring one of Italy’s most successful export brands back home! With 90% of production finding its way into French and German homes it was surely time to create a premium consumer proposition Italians.
Just one small problem….a very small budget!
Time to show the premium, quality Berruto story in all its creative culinary glory.
Time to create a series of charming, mouth-watering creative recipe videos for digital distribution……resist them if you can!!
Sorry, but confidentiality restricts us from disclosing the numbers……suffice to say …rather more Italian homes are now enjoying the Berruto story !