Bringing an Italian export back home

Berruto 1881
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Bringing an Italian export back home

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The challenge

Bring one of Italy’s most successful export brands back home! With 90% of production finding its way into French and German homes it was surely time to create a premium consumer proposition Italians.

Just one small problem….a very small budget!

The solution/the project

Time to show the premium, quality Berruto story in all its creative culinary glory.
Time to create a series of charming, mouth-watering creative recipe videos for digital distribution……resist them if you can!!

Results

Sorry, but confidentiality restricts us from disclosing the numbers……suffice to say …rather more Italian homes are now enjoying the Berruto story !

  • Content frameworks
  • Social, Web, Mobile