Bringing luxury closer

Torino and Sicilia Outlet Villages (Arcus Real Estate)

Bringing luxury closer

The challenge

Build catchment understanding, affection and loyalty for two very different Outlet Village propositions. Establish a deeper, richer customer engagement through tangible evidence of a luxury driven centre experience.

The solution/the project

Facilitate a genuine integration between retail and marketing functions and programmes Conceive, develop and produce a creative campaign, where ‘Outlet Price’ accelerates the appeal of luxury.
Execute the campaign through a fully integrated touchpoint strategy.


Double digit growth in footfall and sales in just one quarter.

  • Shopper insights
  • Content frameworks
  • Touchpoint strategy
  • Creative idea
  • Campaign development
  • Campaign production
  • Campaign delivery
  • Press, Magazines, OOH, Web, Mobile, Social, POS