Build catchment understanding, affection and loyalty for two very different Outlet Village propositions. Establish a deeper, richer customer engagement through tangible evidence of a luxury driven centre experience.
Facilitate a genuine integration between retail and marketing functions and programmes
Conceive, develop and produce a creative campaign, where ‘Outlet Price’ accelerates the appeal of luxury.
Execute the campaign through a fully integrated touchpoint strategy.
Double digit growth in footfall and sales in just one quarter.