the challenge
Reframe the pricing proposition of this Milan City Mall within an immediate catchment spoilt for choice. And do so within a matter of months!
client
Scalo Milano
Reframe the pricing proposition of this Milan City Mall within an immediate catchment spoilt for choice. And do so within a matter of months!
services
Shopper insights
Content frameworks
Channels: Social, Web, Mobile
An intense social media content strategy which tangibly establishes the new pricing proposition. With daily content focused on the immediacy of editorial fashion, delivered with precise geo, demo and interest targeting.
After 1 year:
+450% FB engagement
+200% IG engagement
+220% FB community growth
+250% IG community growth
+200% newsletter open rate
Client
Scalo Milano
the challenge
Reframe the pricing proposition of this Milan City Mall within an immediate catchment spoilt for choice. And do so within a matter of months!
the solution/the project
An intense social media content strategy which tangibly establishes the new pricing proposition. With daily content focused on the immediacy of editorial fashion, delivered with precise geo, demo and interest targeting.
results
After 1 year:
+450% FB engagement
+200% IG engagement
+220% FB community growth
+250% IG community growth
+200% newsletter open rate
Shopper insights
Content frameworks
Channels: Social, Web, Mobile