Creating a local digital fashion community

Scalo Milano
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Creating a local digital fashion community

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The challenge

Reframe the pricing proposition of this Milan City Mall within an immediate catchment spoilt for choice. And do so within a matter of months!

The solution/the project

An intense social media content strategy which tangibly establishes the new pricing proposition. With daily content focused on the immediacy of editorial fashion, delivered with precise geo, demo and interest targeting.

Results

After 3 months:
+200% FB engagement
+400% FB community growth
+400% IG community growth
+200% newsletter open rate

  • Shopper insights
  • Content frameworks
  • Social
  • Web
  • Mobile