From loss to profit in one year

Serravalle Retail Park
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From loss to profit in one year

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The challenge

In a climate of declining footfall and declining sales, define and execute a refreshed centre proposition which re-establishes compelling audience relevance to deliver a turn-around in commercial performance.

The solution/the project

Clarity on audience target: young families.
Clarity on product focus: design, home décor and furniture.
Clarity on emotional benefit: quality lifestyle at amazing value.
Clarity on communication strategy: integrated multi-channel, multi-execution, trading calendar driven, creative campaigns

Results

From loss to profit in 1 year; + 7.0% growth.

  • Shopper insights
  • Content frameworks
  • Touchpoint strategy
  • Creative idea
  • Campaign development
  • Campaign production
  • Campaign delivery
  • Press, Video, Magazines, OOH, Radio, Web, Mobile, Social, POS, Events, e-CRM