In a climate of declining footfall and declining sales, define and execute a refreshed centre proposition which re-establishes compelling audience relevance to deliver a turn-around in commercial performance.
Clarity on audience target: young families.
Clarity on product focus: design, home décor and furniture.
Clarity on emotional benefit: quality lifestyle at amazing value.
Clarity on communication strategy: integrated multi-channel, multi-execution, trading calendar driven, creative campaigns
From loss to profit in 1 year; + 7.0% growth.