McArthurGlen Group

A year in digital

client
McArthurGlen Group

the challenge

To create, engage and leverage commercially, a significant Facebook community across and throughout a full and dynamic retail trading calendar.

services


Creative idea

Content frameworks

Channels: Social, Web, Mobile

the solution

The production of daily, relevant digital content, for 5 individual Italian centres, reflecting and driving a centrally managed ‘One Brand’ strategy.

A dedicated team of social media specialists ensuring a 100% community management response record 24/7, 365 days of the year.

results

Italy’s second largest Facebook community: +1,600,000 fans
+1.200 Facebook posts annually
13 videos: influencers, collections, reportages annually
+20 product flat composites annually

McArthurGlen Group

McArthurGlen Designer Outlets

A year in digital

Client
McArthurGlen Group

the challenge

To create, engage and leverage commercially, a significant Facebook community across and throughout a full and dynamic retail trading calendar.

the solution/the project

The production of daily, relevant digital content, for 5 individual Italian centres, reflecting and driving a centrally managed ‘One Brand’ strategy.

A dedicated team of social media specialists ensuring a 100% community management response record 24/7, 365 days of the year.

results

Italy’s second largest Facebook community: +1,600,000 fans
+1.200 Facebook posts annually
13 videos: influencers, collections, reportages annually
+20 product flat composites annually



Creative idea

Content frameworks

Channels: Social, Web, Mobile