Arcus Real Estate

Bringing luxury closer

client
Arcus Real Estate

the challenge

Build catchment understanding, affection and loyalty for two very different Outlet Village propositions.

Establish a deeper, richer customer engagement through tangible evidence of a luxury driven centre experience.

services


Shopper insights

Content frameworks

Touchpoint strategy

Creative idea

Campaign development

Campaign production

Campaign delivery

Channels: Press, Magazines, OOH, Web, Mobile, Social, POS

the solution

Facilitate a genuine integration between retail and marketing functions and programmes.
Conceive, develop and produce a creative campaign, where ‘Outlet Price’ accelerates the appeal of luxury.
Execute the campaign through a fully integrated touchpoint strategy.

results

Double digit growth in footfall and sales in just one quarter.

Arcus Real Estate

Torino and Sicilia Outlet Villages

Bringing luxury closer

Client
Arcus Real Estate

the challenge

Build catchment understanding, affection and loyalty for two very different Outlet Village propositions.

Establish a deeper, richer customer engagement through tangible evidence of a luxury driven centre experience.

the solution/the project

Facilitate a genuine integration between retail and marketing functions and programmes.
Conceive, develop and produce a creative campaign, where ‘Outlet Price’ accelerates the appeal of luxury.
Execute the campaign through a fully integrated touchpoint strategy.

results

Double digit growth in footfall and sales in just one quarter.



Shopper insights

Content frameworks

Touchpoint strategy

Creative idea

Campaign development

Campaign production

Campaign delivery

Channels: Press, Magazines, OOH, Web, Mobile, Social, POS