Serravalle Retail Park

From loss to profit in one year

client
Serravalle Retail Park

the challenge

In a climate of declining footfall and declining sales, define and execute a refreshed centre proposition which re-establishes compelling audience relevance to deliver a turn-around in commercial performance.

services


Shopper insights

Content frameworks

Touchpoint strategy

Creative idea

Campaign development

Campaign production

Campaign delivery

Channels: Press, Video, Magazines, OOH, Radio, Web, Mobile, Social, POS, Events, e-CRM

the solution

Clarity on audience target: young families.
Clarity on product focus: design, home décor and furniture.
Clarity on emotional benefit: quality lifestyle at amazing value.
Clarity on communication strategy: integrated multi-channel, multi-execution, trading calendar driven, creative campaigns.

results

From loss to profit in 1 year; +7.0% growth.

Serravalle Retail Park

From loss to profit in one year

Client
Serravalle Retail Park

the challenge

In a climate of declining footfall and declining sales, define and execute a refreshed centre proposition which re-establishes compelling audience relevance to deliver a turn-around in commercial performance.

the solution/the project

Clarity on audience target: young families.
Clarity on product focus: design, home décor and furniture.
Clarity on emotional benefit: quality lifestyle at amazing value.
Clarity on communication strategy: integrated multi-channel, multi-execution, trading calendar driven, creative campaigns.

results

From loss to profit in 1 year; +7.0% growth.



Shopper insights

Content frameworks

Touchpoint strategy

Creative idea

Campaign development

Campaign production

Campaign delivery

Channels: Press, Video, Magazines, OOH, Radio, Web, Mobile, Social, POS, Events, e-CRM