Sabbione 1928

From regional to national

client
Sabbione 1928

the challenge

You’re an important player regionally but are finding it hard to make a National breakthrough. How to get a foothold in National GDN distribution?

services


Shopper insights

Content frameworks

Touchpoint strategy

Creative idea

Campaign development

Campaign production

Campaign delivery

Channels: Press, Web, Mobile, Social, POS, Events

the solution

Let the product do the talking! With a ‘once tried, loved’ product, tell the taste story within the context of a fully developed Brand promise. Articulate on-line but critically, take the story, the product, the Brand out to meet and audience who already love it but just haven’t tasted it yet. Develop a programme of experiential tastings in strategic locations that build a Sabbione consumer movement.

results

+500,000 tastings to date
+6% Facebook engagement rate
The brand’s first ever national GDN distribution (Gulliver and Unes)

Sabbione 1928

Il Ventotto - Sabbione

From regional to national

Client
Sabbione 1928

the challenge

You’re an important player regionally but are finding it hard to make a National breakthrough. How to get a foothold in National GDN distribution?

the solution/the project

Let the product do the talking! With a ‘once tried, loved’ product, tell the taste story within the context of a fully developed Brand promise. Articulate on-line but critically, take the story, the product, the Brand out to meet and audience who already love it but just haven’t tasted it yet. Develop a programme of experiential tastings in strategic locations that build a Sabbione consumer movement.

results

+500,000 tastings to date
+6% Facebook engagement rate
The brand’s first ever national GDN distribution (Gulliver and Unes)



Shopper insights

Content frameworks

Touchpoint strategy

Creative idea

Campaign development

Campaign production

Campaign delivery

Channels: Press, Web, Mobile, Social, POS, Events