#THINKSERRAVALLE

Retailing a region

client
#THINKSERRAVALLE

the challenge

15 regional stakeholders, all with limited budgets, all needing to sell their own, different, local touristic offers to a broader international audience through a single articulation.

services


Content frameworks

Touchpoint strategy

Creative idea

Campaign development

Campaign production

Campaign delivery

Channels: Press, Video, Web, Mobile

the solution

The building of a single, regional, emotional brand proposition, highlighting ‘local’ diversity in fashion, shopping, art, culture, sport, leisure, food and wine. Delivered through a compelling filmic storytelling showcase executed across the complete spectrum of digital touchpoints including multiple websites and social media.

results

one year after launch:
+5% domestic arrivals
+32% international arrivals
+13% overnight stays in hotel facilities
+29% overnight stays in non-hotel facilities.

#THINKSERRAVALLE

#THINKSERRAVALLE

Retailing a region

Client
#THINKSERRAVALLE

the challenge

15 regional stakeholders, all with limited budgets, all needing to sell their own, different, local touristic offers to a broader international audience through a single articulation.

the solution/the project

The building of a single, regional, emotional brand proposition, highlighting ‘local’ diversity in fashion, shopping, art, culture, sport, leisure, food and wine. Delivered through a compelling filmic storytelling showcase executed across the complete spectrum of digital touchpoints including multiple websites and social media.

results

one year after launch:
+5% domestic arrivals
+32% international arrivals
+13% overnight stays in hotel facilities
+29% overnight stays in non-hotel facilities.



Content frameworks

Touchpoint strategy

Creative idea

Campaign development

Campaign production

Campaign delivery

Channels: Press, Video, Web, Mobile